Nau is gone...

Nau is was this high-concept, beautifully designed clothing business in Portland.
I have been ogling their stuff for ages. At C.'s school auction I lucked out and got a gorgeous cardigan from them for a song! Yesterday I heard that they folded...
Their concept was brilliant, but neglected the instance gratification that so many crave when shopping: You would go to their shop, pick the stuff you liked and they would mail it to you, since they would only make, what they could sell...
They also donated 5% (or 8%) to humanitarian organization... I think that that might have created enough good Karma to carry them though this - at least I very much hope so!

Feels like Napster or Webvan all over again!